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GAME - The Game Group PLC

The GAME Group plc is usually known just by its high street trading name GAME, a UK-based video games retail company. GAME's flagship store is in Oxford Street in London.

The GAME Group plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index - GMG / GAME GROUP.

The Company was founded by Bev Ripley and Terry Norris as Rhino Group in the early 1990s and by 1995 a US business, Electronics Boutique, acquired 25% of the Company, the name of which was changed to Electronics Boutique Limited under license from the US business. Then in 1999 Electronics Boutique Limited purchased a chain of retail outlets known as 'GAME' from which the current name of the Company was derived.

Electronics Boutique Limited went on to purchase the BarrysWorld online gaming service in 2001, the French retailer ScoreGames in 2001 and the Spanish retailer Centro Mail also in 2001.

In 2002, Electronics Boutique stores in the UK and Ireland were totally rebranded as GAME, and the Company name was changed to The GAME Group. Despite the name change, a 1% sales royalty to Electronics Boutique in the United States continued to be paid until January 2006.

In May 2007 the Company acquired a rival UK specialist video game chain Gamestation and retained the brand.

In 2006, GAME acquired Australian specialty video games retailer Gameswizards and have since rebranded all Gameswizards outlets as GAME stores.

The Game Group PLC had over 1,100 stores worldwide as at the beginning of 2008.

GAME operates a loyalty card scheme for UK and Ireland customers, which offers a 2.5% cashback on all purchases.

The website has a GAME Store finder.

Some of the products marketed by GAME: DS, Game Boy Advance, GameCube, PC Games, PlayStation 2, PlayStation 3, PSP, Wii, Consoles & Downloads, Xbox, Xbox 360, other cool stuff and gadgets.

Xbox 360 Mario Kart Wii with Official Wii Wheel, Wii SPORE, PC Ferrari Challenge, Wii Warhammer Battle March, Xbox 360 Rock Band Solus Software, Wii Metal Gear Solid 4 Guns of the Patriots, PlayStation 3 Mercenaries 2 World In Flames, PlayStation 3 NHL 09, Xbox 360 S.T.A.L.K.E.R. Clear Sky

Registered No: 3936328

The Game Group Plc Affiliate Programme is with Tradedoubler