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All third party trademarks are hereby acknowledged.
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Ernest JonesErnest Jones The Jewellers - Ernest Jones Watches - Ernest Jones Engagement and Wedding Rings
Gerald Ratner, a previous CEO, made possibly the most famous gaffe in twentieth century British business when he explained to a major business conference that the reason why one of his products was so cheap was that it was "total crap". He then went on to unfavourably compare some of the Company's earrings with a 99p prawn sandwich. His remarks were gleefully reported by the media, and consumers subsequently avoided the Ratner branded stores, nearly 300 of which were closed between January 1992 and May 1994 as the group went through a financial restructuring. Ratner 'resigned' in November 1992 and the group changed its name to Signet Group plc in September 1993. This lack of judgemental and contempt for the customer gave rise to the expression "doing a Ratner". The company moved its primary stock market listing from the London to the New York Stock Exchange on 11 September 2008, changing its name to Signet Jewellers Limited in the process. The firm also moved its country of domicile from the United Kingdom to Bermuda on the same day, although it retains operational headquarters in London. THe Ernest Jones Affiliate Marketing Programme is with Affiliate Window. 
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