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Burton Menswear

Burton for Men's Clothing Online Shopping Catalogue

Burton Menswear Burton is a large United Kingdom high street clothing retailer.

Owned by the Arcadia Group it has over 400 retail stores in the UK, making it one of the country's largest sellers of casual and formal menswear. Burton regularly include celebrities in their advertising, featuring various 'Burton Boys' over periods of the retailing calendar, targeting their market audience of 18-30 year old males. Music personalities such as Lemar and Trevor Nelson, and TV Presenter Steve Jones have all appeared in such campaigns. Notable sporting figures such as Joe Cole, Kevin Pietersen and Jenson Button have been used to attract young males, interested in this area. Michael Owen, possibly the Brand's most high profile patron, has had his own exclusive range of clothes since 2004.

Burton also offer a “style advisor” service online. Customers can write in with their fashion queries and solutions are published for a selection online. They will soon be launching a fuller “style advice” department with fashion glossary, trend information and how to look directions.

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